Meet Shira Blumenthal, Brand Ambassador for Lion Brand Yarns and a fifth generation member of the family. Now, as an associate in the Marketing Department, Shira is part of a team that engages directly with consumers through conferences, email marketing and social media, including YouTube, Pinterest, Blogging, Facebook, Twitter and Instagram. Shira will be traveling the country to speak with knit and crochet guilds, and we are happy to say that Madison is on her route!
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